Takeout Printing, LLC
High Quality Printing, Low Cost Printing

*Look!!!
2 color box toppers for as low as 1 ½ cents each
Full Color Photo Quality Box Toppers Also Available
Prices above include:
2 Colors - 1 or 2 Sided Printing
BASIC DESIGN
SET- UP OF YOUR FILES
PLATES, NEGATIVES & CUTTING
We work with any budget.
by Michael D'Agostino
Box toppers are low cost flyers that can generate extra profits, even on the smallest marketing budget. You can get your offers to your customer base for pennies and boost your sales. You can use this medium to promote anything from daily specials, new items, coupons, holiday announcements and much more. The possibilities are endless. A box topper can be all shapes and sizes and can be used in more ways than just topping your pizza box. If you do not use boxtoppers in your marketing plan, you could be losing thousands a year in extra profit.
Keep it Simple
When printing your box topper, keep it simple. Your customer will only look at it for a few seconds. Try to make it eye catching, with large prices and bold text. Work closely with a professional graphic designer and printing company who specialize in the restaurant industry. Don’t assume some local high school kid with a computer and your local print shop knows about restaurant marketing. You might save a few bucks on printing and design but you will lose hundreds if the box topper is not set up correctly.
Pay ½ for Your Box Toppers
Co-op advertising is a great way to have someone else pay for part or all of your printing costs. This is easy to do You use 1 side of the box topper & a non competitor like your local Laundromat/dry cleaner can advertise on the back. You both get half the print order & pay ½ the bill You can place them in your to-go bags & on your pizza boxes & the dry cleaner will place them on every hanger that leaves their store. This way your customers do their dry cleaning there & his customers eat at your place.
If you work with your beer, soda or food distributor to promote a new item on your box topper, you might be able to get the printing for free. This idea can be done with car washes, doctor’s offices, car repair shops & any other non food competitors.
Just Use Tape
A lot of companies are coming out with over priced “post it” or “sticky” type box toppers. Don’t believe the hype.JUST USE TAPE. Box toppers should cost a few pennies each. A little tape & a dispenser from the dollar store should do the job & holds a lot better on hot, steamy surfaces.
Save on Box Topper Pricing
When ordering your 2 color box toppers or any print job, ask your printer how you can save on printing & shipping. You will always save if you order all your printing at once; i.e. your takeout menus, boxtoppers, business cards etc...This is called “batch printing”. When shopping for print orders, know what you want & get a total price on the entire order including shipping costs. Then you can figure out your per piece cost. Make sure you use a well known printing company who specialize in restaurant marketing. If you do have to pay a little bit more, that’s O.K; you will make much more money back on your investment if your jobs are designed & printed correctly.
A box topper is one low cost item that should be in every restaurant`s marketing budget. If you are not using box toppers, you are missing out on thousand’s of dollars in extra yearly income. Call your restaurant printer today, be creative & make more money.
Ideas to Promote Your Box Toppers
You can promote various offers with low cost box toppers. Below are a few ideas to get you started.
Monday & Tuesday Night Specials. – promote the slow nights
Daily Specials- a special for everyday of the week.
Happy Hour– after work crowd
Pre- Fix Lunch & Dinner Specials – appetizer, entrée & dessert.
Early Bird Specials _ 3 p.m. – 5 p.m.
Late Night Specials – 1 hour before closing
Student Discounts– college – high school students. etc
Before Noon Specials – have people order before the lunch rush
Free 2 Liter Soda– have a “Thirsty Thursday”
Two for Tuesday Specials – 2 appetizers,2 pies,2 sodas & 2 desserts
Buy 1 get 1 Free– give on slow times only
Free Toppings – give premium toppings for free on slow nights
Value Meal Deals– batch everything together for 1 low price
Michael D’Agostino is the co-owner of Takeout Printing.
He has over 25 years of restaurant and marketing experience.
If you have questions, comments or require some more information, please contact Michael at:
Please Note:
When contacting Takeout Printing, whether by phone or email please have
the following information ready for restaurant verification:
Company name, full restaurant name, contact person, title, complete address ( city, state & zipcode )
restaurant phone # & best time to call, email, fax # & website.