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Takeout Printing

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Restaurant Marketing Ideas

Free special reports packed with proven strategies to grow your restaurant sales — written by restaurant printing experts with 35+ years in the industry.

Save Money with these Free Marketing Ideas

Our money-saving reports will help you stretch every dollar of your restaurant marketing budget. From EDDM mailing secrets to holiday promotions, these reports give you the insider knowledge to stay ahead of the competition.

The December Holiday Playbook: 10 Ideas That Fill the Holidays and Lock In the New Year
Free Report

The December Holiday Playbook: 10 Ideas That Fill the Holidays and Lock In the New Year

December is the biggest month in restaurants — and the smartest owners use it to buy January and February too.

December is the month when restaurants make their year. Offices are booking holiday parties, families are ordering big trays to take home, gift cards are flying off the counter, and New Year's Eve is the single biggest night on the calendar. Pick three of these ten ideas, do them well, and December will pay you twice: once now, and once in the new year.

  • Sell corporate holiday packages, not just tables
  • Gift cards that bring them back in January
  • Holiday catering trays for the hosts who hate cooking
  • New Year's Eve tickets, not reservations
  • A real postcard beats a hundred emails in December
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Restaurants Seek a Direct Route to Online Orders & Away From 3rd Party Apps
get away from 3rd party apps

Restaurants Seek a Direct Route to Online Orders & Away From 3rd Party Apps

Move customers from third-party apps to your own ordering channel

A practical promotional playbook for turning your takeout menu into a direct-ordering growth engine — protecting margins, strengthening customer relationships, and making every order easier to complete.

  • Make your direct ordering route visible on every menu
  • Build exclusive direct-order bundles and offers
  • Use packaging and QR codes to drive the next order
  • Reduce checkout friction with fast mobile payment options
  • Track sales and margins to improve your direct channel
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Every Door Direct Mail (EDDM) Secrets Revealed
Special Report

Every Door Direct Mail (EDDM) Secrets Revealed

Mail your menus for only 26¢ postage — get started for Free

Discover how to use the USPS Every Door Direct Mail program to put your full-color 11×17 takeout menu in every mailbox in your neighborhood for just 26¢ each. No mailing lists, no contracts, no postage upfront. We'll show you how to get a free mailing permit, free custom design, and free setup.

  • Free EDDM mailing permit (a $395 value)
  • No mailing lists or labels to buy
  • No postage upfront — pay as you go
  • No addressing or tabbing services needed
  • No contracts — it's that simple
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These Takeout Menu Tricks Will Increase Your Sales
Menu Engineering Guide

These Takeout Menu Tricks Will Increase Your Sales

Turn your takeout menu into a clearer, more persuasive sales tool

Learn practical menu-engineering techniques that can raise order value, spotlight profitable dishes, make bundles feel natural, and help customers move from appetite to checkout with less hesitation.

  • Organize choices to reduce decision fatigue
  • Use placement and hierarchy to spotlight signature dishes
  • Make pricing, bundles, and add-ons feel intentional
  • Create dish names that build appetite and brand identity
  • Test small changes using sales data
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10 New Ways to Market Your Takeout Menu
Special Report

10 New Ways to Market Your Takeout Menu

Proven tactics to get more orders from your printed menus

Your takeout menu is your most powerful marketing tool — but only if it gets in front of the right people. This report reveals 10 proven strategies restaurant owners use to maximize the return on every menu they print, from distribution tactics to design tips that drive calls.

  • Where and how to distribute menus for maximum impact
  • Design elements that make customers call you first
  • How to use menus as direct-mail pieces
  • Partnering with local businesses for free distribution
  • Tracking which menus are driving your orders
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Holiday Marketing: Halloween & Thanksgiving
Special Report

Holiday Marketing: Halloween & Thanksgiving

Capture the biggest ordering seasons of the year

Halloween and Thanksgiving are two of the highest-volume ordering periods for takeout restaurants. This report shows you exactly how to prepare your marketing materials, timing your mailings and distributions to hit customers right when they're ready to order.

  • Optimal mailing dates for Halloween and Thanksgiving
  • Special offer ideas that drive holiday orders
  • How to design holiday-themed menus and postcards
  • Targeting new movers and local households
  • Budget-friendly holiday campaign strategies
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Back to School Marketing
Special Report

Back to School Marketing

Win the fall rush with targeted restaurant promotions

Back to school season means busy families looking for quick, convenient meal solutions. This report covers how to position your restaurant as the go-to choice for families during one of the busiest takeout seasons of the year.

  • Timing your back-to-school promotions for maximum reach
  • Family meal deal ideas that increase average order size
  • How to target school zones and family neighborhoods with EDDM
  • Flyer and postcard designs that appeal to busy parents
  • Bundling offers that keep customers coming back
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How to Legally Include Extra Promotions in Your EDDM Takeout Menus
EDDM add ons that make you extra money

How to Legally Include Extra Promotions in Your EDDM Takeout Menus

Add more promotional value while keeping your postage the same

Learn practical ways to add catering offers, coupons, and seasonal promotions to EDDM takeout menus without relying on loose inserts that can put your mailing at risk.

  • Print promotion content directly into a larger menu layout
  • Use secure tabs or glue dots for approved enclosed pieces
  • Keep finished mailers within EDDM flat dimensions
  • Monitor weight to stay in the EDDM-Retail bracket
  • Confirm current USPS rules before mailing
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Your Google Business Profile Is Your New Front Door
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Your Google Business Profile Is Your New Front Door

Most diners meet you on Google before they ever see your menu

Around 80% of diners start on Google when they pick a restaurant. Learn how to make your profile complete, current, and cared for — from photos and reviews to weekly posts that turn searches into visits.

  • Claim it and complete every field
  • Show real photos, and refresh them
  • Ask every happy customer for a review, and reply to all of them
  • Post once a week
  • Check the details everywhere
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One Hero Dish on Video, Two or Three Times a Week
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One Hero Dish on Video, Two or Three Times a Week

Short video is how new customers discover restaurants now

More than half of TikTok users have visited a restaurant after seeing it in a short video. This report shows how a phone, natural light, and one great dish — posted consistently — beat a polished ad nobody finishes.

  • Pick one hero dish per video
  • Keep it 15 to 45 seconds
  • Post 2 to 3 times a week, on the same days
  • Hook them in the first 2 seconds
  • End every video with how to find you
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A Loyalty Program That Brings Them Back
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A Loyalty Program That Brings Them Back

Give regulars a reason to return — and bring a friend

Around 78% of diners are more likely to visit a restaurant where they earn points or rewards. The programs that work are the simple ones customers understand in one sentence and join in ten seconds.

  • Keep it simple enough to explain in one sentence
  • Make joining effortless
  • Reward the second visit fast
  • Use it to fill slow days
  • Promote it everywhere the customer already looks
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Own Your Customer List: SMS and Email That Bring People Back
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Own Your Customer List: SMS and Email That Bring People Back

Social media rents you an audience — your own list is yours, and it answers

Text messages are opened around 98% of the time, and email returns roughly $36 for every $1 spent. One short message can fill a slow Tuesday, and a win-back message can bring back customers you have not seen in months.

  • Collect at every touchpoint
  • Get permission and keep your promise
  • One short message, one offer, one action
  • Win back the customers you have lost
  • Measure redemptions, not likes
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Limited-Time Offers and Value Menus — Without Racing to the Bottom
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Limited-Time Offers and Value Menus — Without Racing to the Bottom

Build value instead of just cutting prices

Value is what diners want most right now — but margin is what keeps your doors open. Limited-time offers and value menus give customers a deal worth coming in for without teaching them your food is only worth the sale price.

  • Time-box every offer
  • Build value, do not just cut price
  • Protect your stars
  • One offer at a time
  • Print the offer and the end date
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QR Codes That Do More Than Show a Menu
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QR Codes That Do More Than Show a Menu

Take the next order, earn the review, and join the loyalty club

A QR code can do three jobs at once: bring the next order straight to you instead of a third-party app, capture a Google review while the customer is still happy, and sign someone up for your loyalty program in one tap.

  • Next order: your own direct ordering page
  • Review: catch customers at their happiest moment
  • Loyalty: join the program in one tap
  • Track each placement separately
  • Keep the destination fast
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Neighbors and Micro-Influencers: Local Marketing That Actually Reaches Locals
Free Report

Neighbors and Micro-Influencers: Local Marketing That Actually Reaches Locals

Local trust beats a distant celebrity every time

The gym down the street, the salon around the corner, and the foodie with a few thousand local followers all reach the exact people you want — your neighbors. Micro-influencers usually cost a meal, not a fee.

  • Pick partners your customers already visit
  • Swap, do not just advertise
  • Invite three to five local creators for a real meal
  • Give them something to show
  • Track what worked
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Fill the Slow Days First
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Fill the Slow Days First

Tuesday is where the profit is hiding

Slow days are pure upside: every extra cover on a quiet night is nearly all profit. A targeted slow-day offer costs little and fills tables that would otherwise sit empty.

  • Find your slowest days from your sales records
  • Give the slow day its own identity
  • Reward off-peak directly
  • Tell the right people, at the right time
  • Protect the busy nights
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Give Them Something to Win: Contests, Raffles, and Birthday Clubs That Bring Them Back
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Give Them Something to Win: Contests, Raffles, and Birthday Clubs That Bring Them Back

Everyone loves a chance to win, and everyone loves being remembered on their birthday

Excitement is a marketing strategy. A monthly raffle, a phone-in contest, or a birthday club gives people a reason to walk in on an ordinary weeknight — and every entry adds a name to a customer list you own.

  • Run a monthly raffle, and draw it on a slow night
  • Run contests customers enter from their phones
  • Start a birthday club — the highest-return list you will ever build
  • Do not forget the half-birthday
  • Make the prize small for you and big for them
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A Night With a Chef: Cooking Classes That Fill Your Slowest Nights
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A Night With a Chef: Cooking Classes That Fill Your Slowest Nights

People will pay to stand next to someone they admire — and eat what they just made

A cooking class is an event, and events sell tickets in advance. Hire a local star for one night, let guests learn a signature dish hands-on, and turn your worst night into a sold-out event.

  • Book the slow night and sell tickets in advance
  • One dish, one hour, one meal
  • The star is the draw, the food is the memory
  • Price it as an event, not a dinner
  • Film everything
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Gen Z, Millennials, and Boomers Don't Eat the Same — Market to Each One Differently
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Gen Z, Millennials, and Boomers Don't Eat the Same — Market to Each One Differently

One menu, three generations, three completely different ways of deciding where to eat

In 2026 surveys, 49% of Gen Z diners are spending more on restaurants while 39% of Boomers are spending less. The winners stop marketing one message to all three and speak each generation's language.

  • Gen Z decides on their phone, and they share everything
  • Millennials (Gen Y) buy convenience and experience
  • Boomers decide in person, and they reward being treated well
  • Same offer, three wordings
  • Watch the fees for the young crowd
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Name the Slow Nights: Happy Hour, Early Birds, and Weekday Themes That Fill Dead Hours
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Name the Slow Nights: Happy Hour, Early Birds, and Weekday Themes That Fill Dead Hours

Monday Madness, Thirsty Tuesday, Wacky Wednesday — give every slow day a name

The fix for dead zones is not one big sale — it is a rhythm. A named special for each slow day becomes a habit, and habits turn occasional visitors into regulars.

  • Give every slow day a name
  • Happy hour means drinks and small plates in your slow window
  • Early bird means dinner before the rush
  • One hook per day, one offer at a time
  • Measure it like a business, not a feeling
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Coupons That Bring Them Back Twice: The Menu Strip and the Reverse Coupon
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Coupons That Bring Them Back Twice: The Menu Strip and the Reverse Coupon

A coupon on the menu gets them in once. A coupon handed to them at the table gets them in again.

Print coupon strips right on the menus you mail, then add the reverse coupon: lunch customers get a dinner coupon, weekend diners get a weekday lunch coupon. Every visit plants the next one.

  • Print coupon strips right on the mailed menu
  • The reverse coupon: lunch plants dinner, dinner plants lunch
  • Make the offer specific and worth acting on
  • Put a real expiry date on every coupon
  • Track which coupons actually pull
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Raise Some Dough: Fundraiser Nights That Fill Your Dining Room
Free Report

Raise Some Dough: Fundraiser Nights That Fill Your Dining Room

A school, a team, or a church brings the crowd — you bring the food and give back a share of the night

A fundraiser night is the easiest full house a restaurant can get. The organization does the advertising on a night that would otherwise be slow; you confirm the date, feed the crowd, and send a check.

  • Run fundraiser nights on your slow nights
  • Keep the deal simple and in writing
  • The group brings the crowd, so let them
  • Make every sale easy to count
  • Turn one night into regulars
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A Sandwich for Your Thoughts: Turn Customer Feedback Into Repeat Visits
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A Sandwich for Your Thoughts: Turn Customer Feedback Into Repeat Visits

Ask every customer one short question, and thank them with something delicious

Print a short survey invitation on the takeout bag, the receipt, and the menu — a QR code, a few quick questions, and a free item on their next visit. The survey is free consulting; the reward is a reason to come back.

  • Print the invite where customers already look
  • Keep it to three to five questions
  • Reward the answer, not the praise
  • Read it weekly and fix one thing
  • Cap it fairly
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Share the Envelope: Newspaper Inserts and Shared Mailers That Split the Cost
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Share the Envelope: Newspaper Inserts and Shared Mailers That Split the Cost

Your flyer rides along with the roofer and the landscaper — for a fraction of the cost

Shared mail typically costs about a tenth of a solo mailing. Your flyer bundled with landscapers, roofers, plumbers, and dentists reaches the same 5,000 households — and the homeowner who just hired a roofer still has to eat dinner.

  • Ride along with non-competing neighbors
  • Split the bill, keep the reach
  • Newspaper inserts work the same way, on paper
  • One offer, built for the fridge
  • Target the streets you serve, and track the drop
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How Much Do Custom Takeout Menus Cost?
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How Much Do Custom Takeout Menus Cost?

What you actually pay — and what changes the price.

The current specials prices in plain terms: 2,500 menus for $895 up to 25,000 for $2,495, with free custom design, full color both sides, and free shipping to 17 states — plus what can change the total and how to get your exact number.

  • 2,500 menus — $895 up to 25,000 menus — $2,495
  • Free custom design included in every price
  • Full color both sides on heavy 80lb glossy paper
  • Free shipping to restaurants in 17 states
  • Call or text for your exact total the same day
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How Long Does It Take to Print Takeout Menus?
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How Long Does It Take to Print Takeout Menus?

From the day you approve your proof to the day menus reach your door.

Most orders print in 5 to 7 business days after you approve your proof and pay in full. This report walks through every step — first proofs, 24-hour revisions, rush options, and the three things that slow orders down.

  • 5 to 7 business days once your proof is approved
  • First proof in 2 to 4 days; design proofs in 3 to 5
  • Revisions back in about 24 hours
  • Paid in full before printing and shipping
  • Send everything at once to keep it fast
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What Is EDDM and What Does It Cost to Mail Your Menus?
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What Is EDDM and What Does It Cost to Mail Your Menus?

Mail your menus to every home near your restaurant — no mailing list needed.

Every Door Direct Mail delivers your menu to every address on the mail routes you pick — no mailing list, no addressing. Postage is 26 cents a piece, the setup service is free, and an 11×17 menu clears the size rule with room to spare.

  • 26 cents per piece, paid at the post office
  • Free EDDM setup service
  • Every door on the route — no mailing list needed
  • 200-piece minimum, 5,000 per ZIP code per day
  • 11×17 menus qualify for the EDDM rate
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11×17 or 8½×11: Which Takeout Menu Size Is Right for Your Restaurant?
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11×17 or 8½×11: Which Takeout Menu Size Is Right for Your Restaurant?

The two sizes every restaurant picks between — and how to choose.

The two standard takeout menu sizes compared: when the big 11×17 wins, when the letter-size 8½×11 wins, the folds that go with each, and how to pick with confidence before you order.

  • 11×17 for big menus, photos, and mailing
  • 8½×11 for shorter menus and tighter budgets
  • Bi-fold, tri-fold, 4-fold, or coupon fold
  • Coupon fold offered on orders of 10,000 or more
  • Custom sizes and papers available by quote
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Can You Recreate My Current Menu — or Fix the One I Have?
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Can You Recreate My Current Menu — or Fix the One I Have?

Send what you have; get back a menu that looks like it was always meant to.

Send your current menu and the design team rebuilds it as a fresh, custom design — no templates, ever. Here is how it works, what to send, and what you get back, from a first proof in 3–5 business days to a design kept on file for easy reprints.

  • Send what you have, and we rebuild it fresh
  • What to send: menu text, changes, logo, photos
  • First proof in 3–5 business days, revisions in 24 hours
  • Your design stays on file for easy reprints
  • Starting from scratch works too — free basic design
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Do You Ship Takeout Menus to My State?
Free Report

Do You Ship Takeout Menus to My State?

Free shipping in 17 states — and the rest of the country too.

Takeout Printing ships to restaurants in all 50 states. Shipping is free in 17 states, listed by name — and outside those, a small extra charge. Free custom design is included either way.

  • Free shipping in 17 states, listed by name
  • All 50 states served — small charge outside the 17
  • Free shipping covers printing, folding, and delivery
  • EDDM postage is separate and paid at the post office
  • 50% deposit to start, paid in full before printing
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What Should Be on a Takeout Menu So Customers Order More?
Free Report

What Should Be on a Takeout Menu So Customers Order More?

The layout choices that turn a menu into orders.

A takeout menu is the thing a hungry customer holds at the exact moment they decide what to order. These five layout choices make ordering easy and make your best dishes impossible to miss.

  • Put your best sellers where eyes land first
  • One strong photo per section sells more than a wall of pictures
  • Make the phone number big and add a working QR code
  • A coupon strip and the reverse coupon bring them back
  • Keep it clean: every item priced, no jargon, clear sections
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How to Order Custom Takeout Menus: Start to Finish
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How to Order Custom Takeout Menus: Start to Finish

Five steps from your first call to menus in your hands.

Ordering custom takeout menus is really five simple steps — a phone call, the items you already know, one approval, one payment, and menus at your door. The design team does the hard part.

  • Step 1: call or text 646-721-1569
  • Step 2: send menu items, logo, and photos
  • Step 3: approve your proof — first proof in 3–5 days
  • Step 4: 50% deposit to start, balance before printing
  • Step 5: printed in 5–7 business days, then shipped
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Watch What a Brand Does to a Restaurant
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Watch What a Brand Does to a Restaurant

Same food. Same prices. A brand is what makes people remember you — and come back.

Your food is the reason people come in. Your brand is the reason they remember you — and the reason they come back. A brand is not a fancy word for a logo: it is the same look on the menu, the bag, the sign, the postcard, and the post on their phone. One logo, one set of colors, and every piece matching.

  • One logo, everywhere
  • The bag carries your name
  • The menu sells before the food does
  • The sign stops them, the postcard brings them back
  • Random posts become posts that match
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AS SEEN IN

As seen in: Smart Pizza Marketing, Pizza Today, Restaurant Startup & Growth, Pizza Deck, Restaurant News, Nations Restaurant News, Asian Restaurant News, NAPL

Ready to Grow Your Restaurant Sales?

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